About Bates Display

Designed to Elevate How Products Are Seen

At Bates Display, we believe presentation shapes perception.

For more than 50 years, we’ve helped jewelers, optical brands, and retailers showcase their products with confidence through thoughtfully designed merchandising systems that balance beauty, durability, and purpose.

Every display we create is built to enhance how your brand is experienced — whether on a retail counter, inside a showcase, or on the road with a traveling sales team.


“Great merchandising should feel intentional — never complicated.”


A Legacy of American Manufacturing

Founded in 1971, Bates Display has remained proudly rooted in Southern California, where every product is still designed and manufactured in-house.

Unlike mass-produced imports, our displays are crafted using premium materials, precision construction, and time-tested techniques that ensure long-lasting performance.

From jewelry displays and optical trays to sample bags, travel systems, and custom drawer inserts, our work reflects a commitment to craftsmanship that has defined Bates for decades.


Thoughtfully Curated, Not Mass Produced

We offer a wide range of standard products with dependable lead times, making it easy to access high-quality display solutions without long delays.

What truly sets Bates apart is our ability to curate and customize.

Our in-house team works closely with clients to personalize fabrics, colors, branding, and complete merchandising systems — from subtle refinements to fully bespoke designs.

We specialize in:
• Jewelry and optical merchandising systems
• Custom drawer inserts for showcases and safes
• Travel-ready display solutions
• Branded presentation systems

Every solution is designed to balance functionality, protection, and visual impact.


Family-Owned, Experience-Driven

Today, Bates Display is led by Kathleen and Jeff Adler, who bring a hands-on, design-forward approach to the company’s next chapter.

With a background in aerospace manufacturing and decades of real-world merchandising experience, their focus is simple: create display solutions that are beautifully made, highly functional, and built to last.

This blend of engineering discipline and creative problem-solving continues to shape how Bates evolves while staying true to its roots.


Built with Intention

We are committed to responsible manufacturing practices, including the use of eco-conscious adhesives and thoughtfully sourced materials whenever possible.

By producing locally and building products designed to last, we aim to reduce waste while maintaining the quality and durability our customers expect.


Serving Clients Around the World

From independent boutiques to global brands, Bates Display proudly serves customers across the U.S. and internationally.

We welcome visitors by appointment at our Southern California showroom, where clients can explore our product line or collaborate with our team on custom concepts.


Let’s Build Something Thoughtful Together

Whether you’re launching a new brand, refreshing your retail presentation, or designing a fully custom merchandising system, we’re here to help you create displays that feel intentional, elevated, and built to last.

📞 Call/Text: (951) 371-4922
📧 Email: sales@batesdisplay.com

Designed and manufactured in the USA. Trusted since 1971.